Making a Difference

The Hub has selected “Special Care Center” as the main beneficiary of the charities accumulated from the total sales (5%) of the pixels on the million dirham website. A total of 50,000 Dirhams will be awarded to the special care center upon the complete sale of the web page. In other words every single advertiser on The Hub will be giving 5% of their investment to the children that attend the special care center.

The Special Care Centre (SCC) was inaugurated in 1989 under the patronage of HH Sheikha Fatima Bint Mubarak, wife of HH Sheikh Zayed Bin Sultan Al Nahyan, the late President of the UAE. The aim was to provide educational and developmental service to the physically and mentally challenged children. The SCC which started with just 10 children as its beneficiaries now looks after 70 children of various nationalities. The SCC enrolls children with the conditions of Down Syndrome, Cerebral Palsy, Autism, Delayed Development and Intellectually impairment.



The main aim of the Special Care Centre is to provide comprehensive educational, therapeutic, self-help, social and vocational skills to mentally and physically challenged children. The curriculum has been designed to meet the needs of children with educational sub normalities and slow learners.

“The special care center has a special place in my heart. It moved me greatly as I can relate with my volunteer experience at one of the spcial care centers in Dubai. This place needs attention and support and that is why I have appointed them as the main beneficiary.” – Amer Sharafuddin Sharaf

Internet advertising revenues grow 30% to a record $12.5 billion

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released the Internet Advertising Revenue Report including final numbers for Q3, Q4, and full year 2005. The report states that Search, Classifieds, Display, and Rich Media all continue to grow at a healthy rate. Overall internet advertising revenues (U.S.) for 2005 totaled $12.5 billion, a new annual record exceeding 2004 by 30%. Q4 2005 internet advertising revenues totaled a record $3.6 billion, representing a 34% increase over same period in 2004.

”Interactive Advertising continues to experience tremendous growth as marketers experience its overall effectiveness in building brands and delivering online and offline sales,” said Greg Stuart, CEO, Interactive Advertising Bureau. “We are confident that this growth trend will continue as more marketers find Interactive to be an imperative and additional platforms including broadband video, gaming, iPTV and others continue to emerge as real opportunities.”
“The Internet continues to be a vibrant and ever-changing channel, providing advertisers with broad offerings that enable them to promote their brands using a highly cost effective platform,” says David Silverman, Partner, Assurance, PricewaterhouseCoopers. “This year’s record figure of annual internet advertising revenue demonstrates the enduring enthusiasm for the medium as a whole.”

“Continued strong growth in online advertising documents that an increasing number of advertisers and marketers see the Internet is an essential brand-building component in their media planning,” adds Peter Petrusky, Director, Advisory, PricewaterhouseCoopers. “The Internet delivers the right audience at the right time - a winning combination for all types of marketers. We expect to see continued growth in Internet advertising spend."

The Hub Website Launched

www.thehub.ae
The Hub, a Dubai based business services company, has announced the launch of an excitingly new advertising concept called the ‘one million dirham webpage’ that provides inexpensive & noticeable online advertising space for individuals and companies in the Middle East. The Idea is simple: one single web page comprising of 1 million pixels available for sale in block of 100 pixels to any individual or company wishing to advertise for the cost of 1 dirham per pixel.

It’s a very popular & successful means of advertising that has already worked beyond expectations in the U.S (www.milliondollarwebsite.com). The buyers get to place a graphic of his/her choice with a link to their website. Everyone that advertised has benefited from a boost in visits to their sites and have an increased web page ranking, which means improved business throughput.

“Many individuals and companies have started similar online advertising concepts, but we promise to be different. We provide free value added advantages & future services to all those that advertise with us.” – Amer Sharafuddin Sharaf, General Manager

“Online advertising is a very powerful tool that many esteemed organization seem to overlook. The basic rule of marketing is exposure, be it conventional or online. Exposure is the ultimate item that drives all marketeers and that is what we are selling to our clients.”

The hub is continuously advertising itself rigorously in many locations on the net and in the real world to increase the popularity of the website and subsequently all the advertisements ensuring maximum exposure.